Artikler

Sull, Donald: ”Strategy as active waiting”. Harvard Business Review (SEP 2005)

Nohria, Joyce & Roberson: What Really Works, Harvard Business Review, juli 2003

Kenneth Andrews et al.: “Business Policy: Text and Cases” (1965).  SWOT-analysens fader!

Weihrich, Heinz: “The TOWS Matrix. A Tool for Situational Analysis”. Long Range Planning, Vol. 15, No. 2, pp. 54-66 (1982)

Hirsch & Rangan: ”The Grass isn’t Greener”. Harvard Business Review (JAN 2013)

Niraj Dawar: “When Marketing Is Strategy”. Harvard Business Review (DEC 2013)

Christensen, Clayton M., Ragnor, McDonald: ”Disruptive Innovation?” Harvard Business Review (DEC 2015)

Kavadias, Ladas & Loch: “The Transformative Business Model”. Harvard Business Review (OCT 2016)

Collins, David: Lean Strategy, Harvard Business Review, marts 2016

Ansoff, H. I. A model for Diversification, Management Science, Vol. 4, no. 4 (1958)

Robinson, Hichens & Wade: ”Directional policy matrix”, Long Range Planning, Vol. 11, pp. S-15 (1978)

Möller & Halinen, Relationship marketing theory: its roots and direction, Journal of Marketing Management, 16, 2000

M. Javidan, P. Dorman, M. de Luque and R. House, In the eye of the beholder: cross-cultural lessons in leadership, Academy of Management Perspectives, February 2006, pp. 67–90

Waterman, R., T. Peters and J. Phillips, ‘Structure is not organisation’, Business Horizons, June 1980, pp. 14–26

Barney: Firm resources and sustained competitive advantage, Journal of Management, vol. 17 (1991)

Robert Allen King, Pradeep Racherla & Victoria D. Bush What We Know and Don’t Know About Online Word-of-Mouth Journal of Interactive Marketing 28 (2014)

Thorsten Hennig-Thurau, Charles F. Hofacker & Björn Bloching: Marketing the Pinball Way. Journal of Interactive Marketing, OCT 2013

Vincent Nolan & Connie Williams: Imagine That! Celebrating 50 years of Synectics (2010)

Anderson, James C. , Marc Wouters and Wouter van Rossum:
Why the Highest Price Isn’t the Best Price. MIT Sloan Management Review Winter (2010)

Hinterhuber, Andreas & Liozu: Is It Time to Rethink Your Pricing Strategy? MIT Sloan Management Review, Vol. 53 (2012)

Hinterhuber, Andreas: Violations of rational choice principles in pricing decisions. Industrial Marketing Management 47 (2015) 65–74.

Linda D. Peters, Andrew D. Pressey, Markus Vanharanta, Wesley J. Johnston: Theoretical developments in industrial marketing management: Multidisciplinary perspectives, Industrial Marketing Management 42 (2013)

Cohen, March og Olsen A Garbage Can Model of Organizational Choice. Administrative Science Quarterly, Vol. 17, No. 1 (1972)

Vyas, N. og Woodside, A. An Inductive Model of Industrial Supplier Choice Processes. Journal of Marketing, Vol. 48. (1984)

Armando Luis Vieira, Heidi Winklhofer & Christine Ennew (2014) The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models, Journal of Business-to-Business Marketing, 21:2, 85-110

Narayandas Building Loyalty in Business Markets Harvard Business Review, sept. (2005)

Lindgreen, Adam , Martin K. Hingley, David B. Grant, Robert E. Morgan: Value in business and industrial marketing: Past, present, and future. Industrial Marketing Management 41 (2012) 207–214

Mimouni-Chaabane, Aîda, Pierre Volle: Perceived benefits of loyalty programs: Scale development and implications for relational strategies, Journal of Business Research (2010)

Flint, Daniel J. , Christopher P. Blocker, Philip J. Boutin Jr., Customer value anticipation, customer satisfaction and loyalty: An empirical examination, Industrial Marketing Management, Volume 40, Issue 2, February (2011)

Robert, Greenhalgh, MacFarlane, Peacock: Adopting and assimilating new non-pharmaceutical technologies into health care: a systematic review. June 2010. J Health Serv Res Policy

Breidert, C., M Hahsler, T Reutterer: A review of methods for measuring willingness-to-pay, Innovative Marketing (2006)

Woodruff, R. B.: Customer value: the next source for competitive advantage, Journal of the academy of marketing science (1997)

Lindgreen et. al. High-tech, innovative products: identifying and meeting business customers’ value needs Journal of Business & Industrial Marketing 24/3/4 (2009) 182–197

Cain, M. & R. Mittmann: Diffusion of Innovation in Health Care, ehealthstrategies.com (2002)

Flodgren et al.: Local opinion leaders: effects on professional practice and health care outcomes, Cochrane Effective Practice and Organisation of Care Group (2011)

May C. A rational model for assessing and evaluating complex interventions in healthcare. BMC Health Services Research 2006;6:86

Ernst, Hoyer & Rübsaamen: Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages, Journal of Marketing (Sept. 2010)

Gremyr, Ida  & Hendry Raharjo: Quality function deployment in healthcare, International journal of health care quality (2013)

King, Robert Allen, Pradeep Racherla & Victoria D. Bush What We Know and Don’t Know About Online Word-of-Mouth Journal of Interactive Marketing 28 (2014) 167–183